For those who don’t know, website marketing is all about driving visitors to your website and to encourage them to take the actions needed so that you will make money. One thing that is certain is that there are more and more people going online for services and purchases. Now is the time to get in front of this trend! Here are some of the important tips about website marketing that will be applicable to practically all businesses.
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Firstly, focus most of your time and effort in getting links from other websites. This is a very effective way to get more traffic to your web site. By placing links on other sites you will increase your chances of getting more visitors significantly. These links are like “24 hour salespeople” that will do the prospecting and marketing for you!
External links will also be noticed by Bing, Yahoo and Google who take not of sites with these kinds of links. The search engines will believe that these links are a measure of your web site’s authority or a vote for your site. As a result of this, you will get a higher ranking in the search engines which will mean that more people will find you when they search!
Don’t try and create too fancy a web site design! Your site should look professional and offer high quality information because that is what the majority of people are looking for and not some extravagant animations. So do refrain from multi-colored site background, rotating text or many banner ads. Don’t cover your site with pictures. It is a good idea to add a small number of images to your site but don’t put too many on their or you will lose your visitor’s attention.
Instead, give your visitors a site filled with first class content and information with a good call to action. This is essential for your conversions from visitors to customers. Bear in mind, substance is better than style every time in website marketing. Keep your site up to date and add new and interesting pieces as often as you can. If your web site says copyright 2006 on it and the content hasn’t been updated for years then then visitors will leave in their droves.
Tell your visitors that you appreciate their visit and tell them about new stuff. As you are probably aware, the Internet offers people lots of choices and keeping a visitor is becoming more and more difficult. Therefore, do provide them with good information in an approachable manner to assist them in getting to know your company and services even better. People will appreciate it if you have a good contact us and about us section, a privacy statement, a terms and conditions page and good site navigation so that visitors can find what they want easily.
Finally, do not be afraid to spend some money on website marketing.Online marketing is very cost effective compared to advertising in the Yellow Pages and printing brochures and flyers and other traditional forms of marketing! Put all your skepticism about the Internet as a marketing channel to one side as a good website marketing campaign can really benefit your business.